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DNA build tough dog gear in North East England.

The origins of the business are in the heart of this proud and industrious region, the heritage and legacy of which underpins a dogged commitment to producing quality equipment that will stand the test of time.

  • DNA

    Coastal Flock

    from £14.95

    DNA Leads -  Summit Signature Collar Coastal Flock The Summit Signature Collar combines British craftsmanship with contemporary design, featuring a...

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    from £14.95
  • DNA

    Harwood Hare

    from £14.95

    DNA Leads -  Summit Signature Collar Harwood Hare The Summit Signature Collar combines British craftsmanship with contemporary design, featuring a ...

    View full details
    from £14.95